Our Story
Artistry in every piece, meaning in every moment
From designing the engagement ring of your dreams to repairing your grandfather’s favorite watch, nothing lights us up like the personal connections we forge throughout the process. Unlike large chains and mass-market jewelry designers, we create original pieces that reflect your unique vision, needs, and lifestyle—so you can invest with confidence knowing you’ll love it for years to come.
Perhaps best known for our superior customer service and attention to detail, we’ve had the privilege of serving hundreds of clients in Central Connecticut and beyond since opening our doors in 2009. We can’t wait to meet you, hear your story, and help tell it through the power of design!
Meet the Artist + Owner
Armen Manukyan
Jewelry Designer • Master Goldsmith • CAD/CAM Certified User • GIA Graduate
For me, jewelry design is about bridging the gap between beauty and meaning in people’s lives. Part right-brained artist, part left-brained engineer, I began studying cyber engineering in my home country of Armenia before quickly realizing I preferred to work with tangible materials. I found the perfect duality in jewelry design: crafting precise objects people could touch, use, and cherish.
After decades of honing my craft in Armenia, I moved to Connecticut in 2000 and eventually opened our West Hartford retail store, shop, and showroom in 2009. Today, my small but mighty team and I are proud to help you mark life’s major milestones and mundane moments alike.
Credentials:
Get to know Armen
Beyond business…
I love to fly airplanes in my free time. You’ll find a model of my plane in my showroom to remind me of my adventures!
I am currently learning to play the drums with my kids. Loud? Yes. Worth it? Absolutely.
I’m a certified scuba diver! To keep this passion close, I’ve created a slice of the ocean in my showroom with a vibrant reef aquarium.
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The Enduring Values We’ll Never Compromise On
Customer Satisfaction
We ensure every customer has a positive experience grounded in empathy and attentiveness.
Creativity + Craftsmanship
We embrace new ideas and techniques, and encourage the customer’s design vision whenever possible.
Transparency + Integrity
We treat customers, employees, and partners with fairness and honesty in all dealings, and strive to operate in environmentally responsible ways.